Its funny but on the new comment posted to the website, he said they didnt advertise Knightmare because they felt other programmes wanted the advertsing more( eg Orginal Productions that have never been seen before)
WTF do they mean by this, What orginal productions that havent been seen before, do they mean programmes like Takeshis Castle?? ?? If so I aint got a clue, personally I dont really agree with their reply.
I suppose they mean their own-brand productions like TV Scrabble, TV Soap Addicts and Celebrity Addicts.
If you have a new programme that hasnt been shown on Challenge before, you should still give it a little bit of advertsing, Its seems ok saying they dont have the finacial resources but why do they still waste it on advertsing for shows like The Crystal Maze(which has been shown for years now) and the Price is right(Shown for quite a while now too)
Previously they've advertised TCM on its own, and I think that was a mistake, and they'd have been better concentrating on advertising other things. However, at least now they're advertising it along with all the other evening action shows. I think branding the prime time slot like that, thereby drawing similarities between the shows is a wise move on their part. It is the prime time schedule, too- even if it already has a lot of viewers, you still need to get more, and to persuade viewers of one show to watch others. Advertising, of course, isn't all about creating awareness of shows- in this case it's partly that, but also partly to persuade people that (for example) if they love Takeshi's Castle they'd also love Fort Boyard.
On The Price Is Right, again it's in an important slot, and the potential benefit in viewers per advertising unit is again great. They've also rebranded it with the "Play Along" element, a point I think they're right to promote.
Part of the problem is Knightmare is a weekend show. That means the potential benefit in total viewers across the week of an advert may well be less than advertising a weekday prime time show. As they hinted on the forums, you consider the slot and this potential benefit I keep going back to, when deciding which programmes to advertise.
I guess there are two main counter-arguments/solutions:
1. Knightmare shouldn't be just a weekend show. I've suggested on their forums that if they got a couple more series, they should also put it on late evenings on weekdays. If it had that many showings each week, there would be a lot more incentive to advertise- the potential benefit for them in terms of viewers would be higher.
2. Advertise a lot of the weekend shows together, in much the same way they've done with the weekday evening lineup. There
is an awareness problem with Knightmare: I think a lot of people who watch the regular weekday or prime time lineup don't realise it's on. That probably goes for a lot of other shows tucked away in the weekend schedules. I'm going to suggest advertising some of these
together, so it'd be more cost-effective, but would still succeed in generating more awareness among casual viewers both of Knightmare and other shows. The might also be able to create a theme of sorts to try to get people watching a lot of these shows together.
Also to think they didnt do a very simple announcement at the end of the Cult Selection at Christmas to say the show would be contining on the channel which could have been done for NOTHING BTW is just very annoying.
Agreed. That really was criminal. Add to that (as you've heard me say on their forums) the failure to update their website front page to advertise new programmes in January, and the fact they got a lot of the annoucements of the next episode wrong (and then failed to do it at all!) and you have a mess. It's just mismanagement, really. Nothing much to do with cost.
That seems logical. I'll suggest the same as soon as I can get on their forum (I never realised it was closed overnight).
Posts there are always welcome.
Someone's been having a bit of fun...