Knightmare Convention
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There are three common reasons why people don't pledge:
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People think they are making a donation rather than a pledge. That is, they don't realise that, if the funding target isn't met, they get their money back.
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People wait until the last minute.
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Often in combination with the above two points, people see how far away we are from the target and then don't bother pledging because "there's no point".
As I keep saying, there are easily enough interested people for this event to happen. It just needs people to pledge. I note that most people on the forums haven't yet pledged, so it would be nice to see this from some more of the hardcore fans
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There are three common reasons why people don't pledge:
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People think they are making a donation rather than a pledge. That is, they don't realise that, if the funding target isn't met, they get their money back.
-
People wait until the last minute.
-
Often in combination with the above two points, people see how far away we are from the target and then don't bother pledging because "there's no point".
As I keep saying, there are easily enough interested people for this event to happen. It just needs people to pledge. I note that most people on the forums haven't yet pledged, so it would be nice to see this from some more of the hardcore fans
There's another reason- money!! Would love to donate but haven't really got the money to do so right now. I still hope this happens and if I do get a some spare cash I will make a pledge!
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I've made a donation although I won't be able to attend as my second child is due on 10 June so I daren't risk being 250 miles from home at eight months pregnant (especially as my first child was early!). Good luck to you all though - it sounds a fantastic event!
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Indeed.
It would be a real shame if this falls apart like the DVD campaign, simply because people weren't pushing.
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I often wonder why people don't start promoting theses campaigns months before they go live, get the word out early, give people an advanced warning. That's what they did with Morph, they had a good month of promotion with a going live countdown for the kicktarter project. (I love morph)
I'm afraid I might not be bale to pledge this time, March and April is when I pay out all my overheads and have very little spare cash.. but i'll see what happens closer too the deadline, be a pity to let this pass by.
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People don't do it that way because venues are only willing to offer dates a certain amount of time in advance and then they want you to commit to that date as quickly as possible.
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Oh yeah I realise that, depends on the project I guess.
Anyway I do hope this challenging project kicks off, £12,000 isn't a big target, I like to think there would be plenty of people buying tickets and getting involved once it officially gets the green light. >
I know a handful of people who be up for coming up, but not likely to pledge in advance unfortunately.
Are we allowed to know what the playable room is yet?
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As I've already said, if they don't pledge it is almost CERTAIN that they won't get in.
There are 700 tickets maximum. We need to sell almost all of them to have the money in order to run the event. Hence, if we can run the event, we'll have almost sold out of tickets.
No idea what the room will be.
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There are 700 tickets maximum
Ah that's why. I was half expecting to see someone wondering around Norwich trying to sell more tickets. it's a pity not everyone gets involved in indiegogo and the like. Getting the word out and getting them to log on might be tricky.
(on a unrelated note, I really wish they'd rename the studio) lol
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Just to let you know that the Knightmare Convention is also due to feature:
- The extended episode of Geek Week
Those who missed Tim Child's posts last year might not know what the extended episode will contain. Shall I do a Knightmare.com article about this?
Some genuinely new and exciting things proposed for this convention - I've been keen to see the US pilot ever since I heard it had been made.
Talking of genuinely new and exciting, I hope your wedding went well and that you're enjoying married life. Honeymoon in Norwich?
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People wait until the last minute.
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Often in combination with the above two points, people see how far away we are from the target and then don't bother pledging because "there's no point".
The Knightmare Live and Art of Knightmare campaigns both saw an eleventh-hour surge. My sense is that people delay contributing because they'd rather back a winner and because they feel, somewhat irrationally, that a late contribution is more decisive than an early contribution.
I note that most people on the forums haven't yet pledged
What did you think to my suggestion that forum members who pledge should be eligible for a Financier medal (if the campaign is successful)?
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Those who missed Tim Child's posts last year might not know what the extended episode will contain. Shall I do a Knightmare.com article about this?
Yeah, that'd be nice.
The Knightmare Live and Art of Knightmare campaigns both saw an eleventh-hour surge. My sense is that people delay contributing because they'd rather back a winner and because they feel, somewhat irrationally, that a late contribution is more decisive than an early contribution.
I suspect the same.
In truth, of course, it's all circular. If nobody is willing to back a project until it has some backers then it'll never get off the ground.
Funnily enough, I thought that offering people their only EVER chance to play a room of the Knightmare dungeon would have people flocking to the gates, fighting for a ticket.
Not only that, but I shudder to think what will happen to the chances of Knightmare ever being picked up again if the campaign flops
I note that most people on the forums haven't yet pledged
What did you think to my suggestion that forum members who pledge should be eligible for a Financier medal (if the campaign is successful)?
Oops, I must have missed that.
Sounds like a plan. I think I might even introduce a new medal for people who contribute if the campaign doesn't go ahead. The "actually cared enough to try" medal or something.
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Pity KM still hasn't yet been revived proper, something like this might get a bigger chance of success. But as it is KM still has a small yet loyal fan base and I would guess many people aren't willing to travel due to costs.
Early days yet and we'll see, just because it's not hitting it's targets within days of launch doesn't say much, I'm guilty of waiting till the last minute on things like this.
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Does Epic studios have parking spaces? It's been a long while
No.
But there's a public car park out the back.
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Wedding went v well thanks Drassil. Norwich was understandably booked up at this time of year so we had to make do with the Caribbean. Luckily the weather was ok
I actually suggested to my wife that we book a hotel now for the convention weekend and if it doesn't go ahead just go and enjoy the sights of Norwich. A quick google led to a firm 'no'. Personally I have a strange desire to check out the mustard museum.
I note that the event on Facebook has more people 'going' than have actually contributed. I assume this represents statements of intent and that several of these guys know that as of right now they aren't actually 'going' anywhere...
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I note that the event on Facebook has more people 'going' than have actually contributed. I assume this represents statements of intent and that several of these guys know that as of right now they aren't actually 'going' anywhere...
I both noted, and was amused, by that number
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During David Rowe's campaign, people complained about the packages having things they didn't want. Consequently, we separated items out so they can be bought as you want.
But we are open to suggestions. What would you want for £150?
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Hi,
I'm another one who fully intends to support the campaign but hasn't contributed yet.
It's a slow start, but it isn't impossible to make it from here. I spoke to some people who have been involved with other successful campaigns. From their experiences two main things stood out - I'm not saying this to criticise your methods, but knowing how other people have got it to work is always an additional help!
Promotion: is the message getting to the right people? I know that lots of people are sharing the convention adverts, but possibly lots of Knightmare fans aren't on this website or friends with someone in the Facebook group. Any chance you could get an article on the BBC news website or some other high-traffic place I haven't thought of? So many people round Britain are very nostalgic for shows like Knightmare and it might get your message to a lot of people who wouldn't otherwise see it.
Youtube videos? Both making your own and commenting on other popular Knightmare-related ones, to reach a wider audience that way.
Keeping your subscribers involved seems to be an important way to build goodwill: by updating the page with thanks, new perks (so people might think about upgrading), update messages, etc.
Perks: Even if you have a target market identified it's difficult to get more than a small percentage to support you. So make it easy for people to give you money! I know people can buy more than one pledge for this campaign, but honestly that isn't competely clear to me from the front page. Can that be made really, really obvious?
Also, make it easier for people to give you more money at once by both having the mix-and-match pledges and combined options for people in a hurry. Why not have a combined Sat/Sun and deluxe Sat/Sun ticket in the £50-£100 range? Also, are there any more rewards you can offer to people who really want to support the convention without buying a ticket?
One thing that's very effective is graded perks - persuade people to donate more by having stepped pledges where for £5 more you get the same as the previous perk plus one bonus thing, and so on.
Obviously the unique selling points of the convention are the chance to be in the original Knightmare studios and to meet the fantastic guests you've got on board. Why not make more of your guests? Could you offer some "meet the guest/ask the guest a question/get an autograph or photo from the guest" type perks? Since you're offering that at the convention anyway I think that would be extremely popular and a great way to make up some of your costs in advance. How about "15 minute coffee break with (your favouite guest, if they're on board)", only available to advance supporters?
Lastly, are there any companies that would sponsor the event? You may already have thought of this, of course! But a few thousand pounds is a lot for one fan but may not seem all that much to a business in return for some advertising in brochures, etc.
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I do worry that each reminder is just being seen by the same people. I know this is the same group of people who expressed an interest in a convention last year but it would be good to expand the potential audience. The bbc website might be tricky as the beeb has to be careful not to be seen to actively promote other organizations but a commercial entity like the guardian might be able to run a story on their site? Doesn't tim child's son write a geek column for the guardian?!
I've pointed out the campaign to Tom Beal, the BBC video journalist who covered KM live last year and he says he'll keep an eye on progress - this might bear fruit getting coverage if the convention goes ahead but we need to get to that point first!
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Daphne has come up with some good ideas. Very good thinking and well done.
Is there any way the deadline could be extended? I'm sorry but I do feel it's not long enough and to raise over £12,000 it's a huge ask.
Plus the VIP tickets, could they not be reduced? I do feel it's a lot of money for the perks given. Maybe if they were reduced you could have more success.
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