Knightmare Convention
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Perks: Even if you have a target market identified it's difficult to get more than a small percentage to support you. So make it easy for people to give you money! I know people can buy more than one pledge for this campaign, but honestly that isn't competely clear to me from the front page. Can that be made really, really obvious?
Good point. Done.
Looks good.
Also, are there any more rewards you can offer to people who really want to support the convention without buying a ticket?
I desperately want to do this, but nobody has been able to come up with anything.
I think I've come up with a way to ship the t-shirts and programmes. But I'm not sure people would be willing to spend the necessary £3-£4 for P&P.
That sounds good. Why not offer it anyway and see if people are willing? They definitely won't if the option isn't there.
One thing that's very effective is graded perks - persuade people to donate more by having stepped pledges where for £5 more you get the same as the previous perk plus one bonus thing, and so on.
This was done in David Rowe's campaign, and there was endless whinging about how people want one thing in the "package" but not everything. Hence, we went with the "build your own package" approach.
I don't think it's mutually exclusive, the perks could be offered separately or as a package to please all markets. Again, I'm thinking of making it easier for people to give you money.
How about "15 minute coffee break with (your favouite guest, if they're on board)", only available to advance supporters?
Well, we basically already have that with the backstage pass.
I might be tempted to reconsider the price of that since nobody has yet purchased one.
Wait... the backstage pass is to meet the actual guests of honour? Wow, that really needs pushing more. I thought "come and meet us all backstage" meant the convention planning team! Seriously, if that's what you meant then the backstage ticket now sounds like a really good offer. Please consider changing the words to emphasis the value of what you're offering here!
Lastly, are there any companies that would sponsor the event? You may already have thought of this, of course! But a few thousand pounds is a lot for one fan but may not seem all that much to a business in return for some advertising in brochures, etc.
We've tried a few, but in the current climate it is EXTREMELY difficult to find any kind of sponsorship.
By all means, feel free to act on our behalf by offering sponsorship opportunities to anyone you think might be interested. Have them get in touch with us with an offer and we can discuss it.
Agreed, it's easier said than done. I'll have a think. Perhaps some companies local to Norwich would be interested? Afraid I don't have any connections there.
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I think I've come up with a way to ship the t-shirts and programmes. But I'm not sure people would be willing to spend the necessary £3-£4 for P&P.
That sounds good. Why not offer it anyway and see if people are willing? They definitely won't if the option isn't there.
I shall do at the next IGG update.
This was done in David Rowe's campaign, and there was endless whinging about how people want one thing in the "package" but not everything. Hence, we went with the "build your own package" approach.
I don't think it's mutually exclusive, the perks could be offered separately or as a package to please all markets. Again, I'm thinking of making it easier for people to give you money.
True. However, I'm much more worried about the prospect of confusion, especially if we're going to start selling perks with shipping.
Well, we basically already have that with the backstage pass.
I might be tempted to reconsider the price of that since nobody has yet purchased one.
Wait... the backstage pass is to meet the actual guests of honour? Wow, that really needs pushing more. I thought "come and meet us all backstage" meant the convention planning team! Seriously, if that's what you meant then the backstage ticket now sounds like a really good offer. Please consider changing the words to emphasis the value of what you're offering here!
Yes.
In fairness, the short description says "meet us all" and the FAQ entry says "to chat with us, and our guests". I suppose I can tighten the language on the short description.
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Goodluck with this people, I will be def be sending some dollarz in support. Friends are getting Married that weekend plus for me never go back/meet your heros etc, so won't be there but hope it happens and look forward to seeing how it went.
In the worst case scenario and you don't raise the needed amount, could you not find a no thrills venue? Anywhere with enough capacity, the right presentation and not least the creators and cast would still be enough of a pull for many. U might loose the chance to 'play a room', but could still have a great event elsewhere? a plan b. Anyways all the best.
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Potentially, but as you'll see from the piechart we provided on the convention fundraising page, the guests are costing nearly half of the 12k. Once you add a reasonable venue in (keeping in mind that your venue dictates how many tickets you can sell), you're already a good way to your 12k.
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Indeed. Thanks to a very generous contributor who has chosen to remain anonymous, we're a good way further ahead of where we were
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Mystara, ok, I mentioned that on facebook via pm, but it's still just 10 and 15 when I look back at the people who've contributed, again sorry for the confusion and I hope it can be sorted out, otherwise I'm up the creek without a paddle.
That's right. There's no way for us to change what your donations actually were. Otherwise it would be possible for us to act in a fraudulent manner.
At the end of the campaign, we'll simply add up what you donated and you can choose what perk you get (as long as the perk is equal to or less than the amount you donated).
Hence, people can also "upgrade" if they want to, as well.
I know charlie brooker did a few seconds on knightmare when talking about the advent of how technology changed in the 80s with computers, is hs worth trying?.
Already did.
There's been nothing in regards of the convention news from itv, bbc news, guardian and the daily mail yet & I'm scratching My head and want to know why.
They may be awaiting our PR. They may also simply be watching to see if we get enough activity to be "worthy". Hence why it's important to continually share and spread the word every single day to everyone, everywhere.
I can make printouts of this conention if you guys want and bring it up Norwich next week when I get paid and should be a lot better as I'm 40 minutes from Norwich if that and the forum in Norwich is where look east news is, if that will help? and there's bound to be some adventure game stores in Norwich as well who might advertise for us possibly.
Go for it.
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Aren't there a few radio stations in Norwich as well, if there's any on My route I'll see if I can hand one or two of these in there as well.
You drop in the 'Film and television shop' near the forum, (the old bbc shop)
Knightmare being a tv thing, and a local production they might be cooperative.
Or the Norwich puppet theatre, they're quite supportive of local events, but that's a long shot.
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Thanks to a very generous contributor who has chosen to remain anonymous, we're a good way further ahead of where we were
It's an overwhelming vote of confidence. At the same time, every contribution of any size takes the Funders list up by one and forms part of a possible snowball effect. (As opposed to a Snowball & Napoleon effect, which is where one piggy bank is used to break open another piggy bank. Does raise funds but lots of farm animals get upset.)
Does the forum software still have an 'email all members' function? If so, it might be worth using it. I'm concerned about some of our old stalwarts emerging from the woodwork in weeks and months to come, asking, "Why didn't I know about this?"
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Yes, we actually ended up getting quite a good number of contributions yesterday.
However, we're still a good way away from our goal.
It does go to show that all the advertising and promotion that we're being doing has been worthwhile. All it takes is a few big donators and we'll be done.
As for the "email all" possibility - yes, I think the forum has this. However, I'm very very cautious about using it because it's extremely easy to be classed as a spammer for doing this kind of thing.
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I really hope we reach this, why aren't more of the km community getting involved?.
A good question and something I genuinely don't understand.
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Except that not supporting a KM convention will have a knock-on effect to anything else Knightmare related.
If the KM convention flops, it will suggest to media companies that there's simply no interest in Knightmare any longer.
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If the KM convention flops, it will suggest to media companies that there's simply no interest in Knightmare any longer.
This argument keeps being made, but wouldn't the many hundred thousand Youtube views, Challenge viewing figures and general reaction to last year's events be a much bigger indicator in the opposite direction?
It'll be an absolutely massive shame if this convention doesn't go ahead, but I feel like it's a little disingenuous to tie the show's future (or otherwise) in so completely with how well the convention does...
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If the KM convention flops, it will suggest to media companies that there's simply no interest in Knightmare any longer.
This argument keeps being made, but wouldn't the many hundred thousand Youtube views, Challenge viewing figures and general reaction to last year's events be a much bigger indicator in the opposite direction?
It'll be an absolutely massive shame if this convention doesn't go ahead, but I feel like it's a little disingenuous to tie the show's future (or otherwise) in so completely with how well the convention does...
I totally agree. The future of Knightmare will not depend entirely on the convention.
I notice that a press release is ready for distribution - fingers crossed!
Where would we see this?
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I totally agree. The future of Knightmare will not depend entirely on the convention.
This is true, I don't think KM has the popularity or the authority, and a bit of a relic from the past with fans far and few between to pull this off.
With the successes of youtube ep, the live show, book and challenge tv I think that's a bigger indications of interest and reaches far more people. I know loads of KM fans who sadly aren't interested in conventions of any kind. They're not for everyone, possibly because a convention requires time, something most people have little to spare.
I've simplified it and it should look a lot better now,
That's better, still might be a bit wordy, but I give you lots of credit for putting it together at short notice and making a huge effort.. hopefully you're hard work pays off and it boots awareness. -
If the KM convention flops, it will suggest to media companies that there's simply no interest in Knightmare any longer.
This argument keeps being made, but wouldn't the many hundred thousand Youtube views, Challenge viewing figures and general reaction to last year's events be a much bigger indicator in the opposite direction?
No.
I can't go into details for confidentiality reasons. Not to mention that any attempt I make to publicly explain my statement would work against Knightmare.
However, I am telling you that the success of this convention is being watched and will influence the chance of Knightmare returning as Chris Ballard points out.
Even disregarding THAT, I don't feel your arguments hold much water. The campaign perks include a DVD of the best bits of the convention (meaning you don't have to attend the convention in order to support it), and tshirts. No need for attending the convention or travel or anything.
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I really hope we reach this, why aren't more of the km community getting involved?.
A good question and something I genuinely don't understand.
I feel as if I'm missing something by not knowing the answer either. My sense is that a lot of people, not just Knightmarians but in most circles and walks of life these days, want something for nothing. Challenge shows Series 1 and 2, people clamour for Series 3. People chuck out tweets about how Knightmare 'should be on DVD' but don't look into how they might be able to help it happen. The figures I keep coming back to are number of Knightmare Facebook likes versus number of pounds the Indiegogo campaign needs to raise. If every liker pledged £1 then it would be a done deal. But that surely won't happen. I remember my disappointment at realising that people who type 'lol' aren't actually laughing out loud. Similarly, clicking Like on Facebook is scarcely more meaningful than a nervous twitch these days.
My view is that Knightmare's internet presence, from Knightmare.com outwards, owes almost everything to a conscientious minority that persists in spite of a quiet majority.
Maybe that is too outspoken, but if I can't be candid about Knightmare fandom here then where can I?
More positively, one watcher to another, I am grateful to every person who has been willing and able to contribute to the Indiegogo campaign. I hope that Knightmare will continue to repay you.
Finally, to reiterate Chris' Knightmare Needs You article and Alan's points in my own words:
If you are a Knightmare fan then regardless (Treguardless?) of whether a Knightmare convention is something you want, you must have dreams for Knightmare, be they repeats, official releases or a new series. If the convention doesn't get the required funding and doesn't happen, please know that the likelihood of any of those dreams ever coming true is very drastically reduced. Critical Life Force damage, if you like.
So please, blow the horn of Jericho at any psychological barriers you may have up and continue to support the convention campaign with as much time and money as you can reasonably devote - and please encourage others to do the same before it's too late. Thank you.
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Nothing from bbc radio one, anglia news or look east...
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