Joanne Heywood in Tesco Food Love Stories advert
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In Tesco's new Food Love Stories advert, Rita's 'Rowdy' Enchiladas, Rita looks suspiciously like an actress called Joanne Heywood...
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This isn’t the first time I’ve rushed here to post after seeing Joanne Heywood in an advert... and it won’t be the last.
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Welcome back to the zone, Harvey! I remember you describing Joanne Heywood's Activia advert as 'quite a gig' and you could say the same here.
It's certainly a big marketing campaign that Joanne is fronting. Perhaps her experience of young quartets on Knightmare gave her an edge.
I wonder who's done more adverts: Joanne or Katharine Bennett-Fox (advisor on Team 3 of Series 4)? This year she's been in a We Buy Any Car advert with a tiny Phillip Schofield on her shoulder.
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