Post 2000 however, the overall quality of CITV's output began to drop considerably
Somewhat biased, I think, especially for a wiki article. The 00s CITV output did see some very good gameshows...
What happened to ITV? Well, the decision to not make cITV shows for teens dented the variety of the output, and OFCOM's decision to ban junk food ads pretty much killed cITV's funding (Which, apparently and bafflingly surprised OFCOM despite being pretty obvious to everyone else). the CITV channel therefore broadcasts pretty much just repeats... Meanwhile CBBC has new programming and... Uhh... Pretty much ignores the 12-16 year olds and has done since CITV stopping counting them (but that is picking up, in response to the same OFCOM report that prompted to Channel 4 started looking into doing 12-16 year old aimed shows. As far as I'm aware the BBC have now one show aimed at that range, while channel four have none yet)