have you seen the Challenge adverts?
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Nods. I understand totally about the want for more viewers, and adjusting accordingly. Yet, and I'm sure the argument must have been put forward before, I wonder why Challenge are never wooried about future preservation for this type of show. They don't seem to be worried that in a month's time people could be pig-sick of T.C and not turn to watching it for a good few months afterwards. They seem strangely occupied about the present ~ we want lots of watchers TODAY, this week ~ worry about the future then. Given this, I hope T.C. does slump, because I think it would be justice done for a show of that quality that gussumps KM in terms of viewers to start showing a better representation of things!
Challenge do seem to have a remarkably present-tense outlook as regards scheduling. It has indeed been pointed out to them that TC will suffer in the long-term if it's overexposed now, but since Challenge can't take intelligent criticism without either a) going deaf, or b) throwing tantrums, I imagine they're still running around their office with their fingers in their ears shouting "We can't hear you" over and over again like 8 year olds.
In my view, they also fail to prioritise effectively. Knightmare may not be pulling in the ratings that TC is, but there are many other shows in the prime-time schedule that are doing a great deal worse. Now they only have TC and Fort Boyard among the prime-time schedules that rate well. I can understand the idea of moving it to the morning slot to attract children on holiday, but the adverts I've seen have all been put on in the peak-slot it's just moved from! How is that going to attract people who weren't watching it before? I'd hope they might have thought of advertising on children's channels, but I doubt they have.
I think they're likely to remain shortsighted. From what's been said on their forum, it looks like at the moment they intend to move it back to a prime-time slot in due course. However, although they may add Series 5, it'll be very much the same limited episodes. The comment made by one of their GJs that they were looking at acquiring Series 5-8 is either out-of-date, or was an outright lie or misrepresentation of their strategy. They're only looking at the possibility of acquiring Series 5, according to one of their staff. They'll show these over and over again until they have the same problem, and they'll probably blame it on the programme rather than their bizarre strategy of getting a few episodes at a time when some of them have now been shown lots of times already.
This is the channel that were bemused that the viewing figures for The Crystal Maze had decreased after they'd shown it on constant repeat for years, and the same channel that thought a few months later they could bring it back into the prime-time schedules with reinvigorated ratings. This is the channel who think that Celebrity TV Bloopers will fit their programme portfolio, and- worse- think it will be a ratings winner. This is the channel whose GJs have been announcing for the last week a future programme but giving the incorrect time it's on. This is the channel who begin their description of a future programme they wish to promote with "I know it doesn't sound very exciting, but...". Thankfully, it's also the channel that were convinced to show Knightmare. However, based on past performance, don't ever expect them to treat it properly or even logically.
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Makes perfect sence. i forgot the kids where off.
And since they have been off for a week or 2 they might have cought the last couple of Knightmare eps...
Most people tend to be up during school holidays 9/10am so haveing Kmare at 10 makes perfect sence.
And i'm sure there are many out there who get up about 5am.. i used to. but they should have kept the late eveing slot instead.
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Anyone else seen the one advertising KM and Gamesmaster jointly? I saw it for the first time tonight. The Patrick Moore impression wasn't too bad, but I hope whoever was voicing Treguard wasn't genuinely trying to impersonate Hugo. If so, they should really stick to the day job! Has anyone seen any other adverts for KM?
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Ive seen it, thought it was very funny ;D
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I've seen it about three or four times now. I didn't really like it at first but it has grown gradually on me and has started to seem quite funny. I thought similar to GG about the Treguard impressionist. I preferred the ads that Challenge had for s4 and I think that s5 should be advertised in the same way. Maybe the same way as other programmes are advertised, where they take clips of characters/people in those shows and it sounds as if they are talking about (if anyone knows what I mean).
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Don't worry Marge, I know what you mean!
It does grow on you, although I agree it'd be nice to see some actual footage from the show. Still quite funny.
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What's your order of preference for the Challenge ads.
Mine is:
3rd - the one for s5
2nd - the ones over the Summer with the s4 clips
1st - the documentry for s3 (my favourite)
Oh I forgot the one with the office blokes - one with a bin on his head crashing into the wall and being laughed at by colleagues. I can't decide which one for third now out of that and the one for s5.
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I've included a few other means of advertising they've also used. Hope you don't mind.
1st Mentioning Knightmare and the time it's on after other programmes. They seem to do this a lot with other shows. It's cheap, and I'd guess fairly effective. I don't hear them do it with Knightmare, really.
2nd The Documentary. Yep, nice for the fans, thought I'd guess it wasn't really an advertising tool as such.
3rd The S4 Advert. over the Summer for KM and TCM jointly. Got the point across, and showed clips, so people browsing who'd remember the show by sight if not by name would understand.
4th S5 Advert. for KM and Gamesmaster jointly. Quite funny- pity there's no clips.
5th "The guy with the bin on his head." Nice idea in theory, to fit with the way they advertised other shows in the same 20 seconds or so. At least it mentioned the show's name, I guess!
6th No Advert. That was how it was for a fair while when it was a new regular show on Challenge.
7th Giving the wrong date of the next episode after several KM installments. Yep, they did that for a while too.
So, yes, I guess the current ad. could be better, but it's an improvement on some ways they seemingly sought to promote the show in the past!
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I rather like the current one. It's quite funny- if they do others in the future, I'd like to see something on the same theme, with Treguard and the Gamesmaster continuing their conversation a bit. It'd be more fun if the advert poked fun at itself for being slightly tacky. That's hard to explain without an example. sigh
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One thing to be said for Challenge, they know how to do a good montage. I've just seen the advert, and it's the first time I've seen anything from S6 in 12 years.
They've made it look impressive. Anyone who sees that ad should want to see more.
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Yeah, a nice touch that was. I also liked the way Treguard said 'You're quite sure you want to do this?'
to a new dungeoneer.
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